Marketing for Artists with Josephine Sillars

Josephine Sillars is an arts marketer and fundraiser with experience across dance, theatre, music and film. This workshop will cover marketing tools and campaign management strategies to understand how to best market yourself and your work. 

Through this workshop, we will look at: 

• Digital Marketing vs Print Marketing 

• Social Media and how to make the most of advertising 

• Developing new audiences 

• Creating an audience development pack 

By the end of the workshop, you will have a clear understanding of how to best present yourself and your work to a wide variety of audiences, and how to make marketing tools work for you. 

No qualifications or experience necessary. Participants are encouraged to have a project or idea in mind to bring to the workshop, as we will be doing small tasks throughout the day, but this is not mandatory.