ACE Data

“Thank you for all the work you put in to the Middle Floor. It is such an important space for independent dance artists!” - Audience Feedback

“really enjoyed being able to use the space for a full week. It's a calm, dedicated space to work in with a friendly team around to support when needed!” - Audience Feedback

Q1 2024

Instagram

Accounts Reached

15954

Impressions

90999

Profile Visits

Link Clicks

Across January, February, March & April 2024 our digital metrics show that 17% of our impressions resulted in direct reach to new users.

From our profile visits, 20% of users then accessed our LinkTree, of which 85% then went on to access our website (via Link.Tree anaylitcs).

53.25% of users are Leeds based, with other engaged locations: London, Bradford, Manchester and Salford.

Q2 2024

May 2024 only

3953

800

Instagram

Accounts Reached

4795

Impressions

23,462

Profile Visits

798

Link Clicks

164

  • Our Reach engagement for May 2024 is above our monthly average by 20%.

  • Our Impressions are 3% higher than our monthly average.

  • Profile Visits are 23% above our monthly average

Website

Visits

3238

Unique Visits

2328

Bounce Rate

50%

Page Views

7000

Our website shows 72% of our visitors are unique/new visitors, with 28% being a returning audience.

We are aiming for our Bounce Rate to move to 40% in Q2, but currently at 50%, meaning half of our visitors do not engage with individual web pages. From the engagement we do receive, our page views show 7k views across Q1, with the majority of these across Home and Bookings. This shows that of the audiences that are engaged, they view our webpages regularly with our Home page in particular having the lowest Bounce Rate at 28%.

Website

Visits

849

Unique Visits

783

Bounce Rate

65.78%

Page Views

1600

  • Our Website Visits are 4% above monthly average

  • Our Unique Website Visitors are 34% above monthly average

  • Our Bounce Rate is 15% higher than monthly average, but website maintenance was underway throughout May which accounts for this higher statistic